The New Plans And Strategies Of Birla Finace In Fund Management




The new trend of financial sector is the non-banking financial companies or commonly known as the NBFC. Many companies have started this trend of taking the trends of the banking sector but not nominating themselves as banks, or licensed as banks, keeping the norms of the jurisdictions they collect fund from the general people and giving the benefits in form of interests or credits, under the regulations of banks strategically system. Amongst these NBFCs one name which has really mended their way in the trust of the public is the Birla finance company the ABF with their different plans of property loans and investment planning’s.
 The financial history of Birla finance
From the birth of the ABF or the Aditya Birla finance in the late 1991 has seen many different phases of the financial market ups and downs, and with their prolific investment plans they have proved to be the best in the market. The company mainly deals with the different customized solutions in financial investments like
·         Capital Markets and Structured finance
·         Corporate finance,
·         Commercial Real Estate
·         Mortgages and Project
In the last few years the growth of the birla finance have been phenomenal with the growing demands from the public sector and many more people investing through the different financial plans offered and swiftly catered by the company.
Capital Market solutions and structured finance
Through this plan the company caters to its clients and customers the flexible and trusting offer its customers opportunity to carry on smoothly by meeting their financial ends through the structured finance of meeting the liquidity requirements through providing financial support against  the security of different  investments in the capital market in the same and equal rates.
Corporate Finance
The main aim for this financial solution is mainly for the SMEs, that is the mid-corporate and large corporate clients helping them to meet their working capital and growth wrapping up their finance needs.



Commercial Real Estate & Mortgage solutions
The basic plan of this mortgage solution is to give property loans through different planning beneficiaries. It comprises various loans namely
·         Loans against property for investment
·         Lease rental discounting and commercial property purchase loan for buying new properties
Through these solutions the customers are enable to understand the strong hidden potential towards their own commercial or residential property for fulfilling their financial needs and plans.
The Birla finance is the pioneering name in the market of financial solution through their different money lending plans, in which recently the Project and Structured Finance Group or commonly known as the PSFG was launched three years back. The sole purpose of this new strategy is to plan and lend money through the wide array of financial solutions to a broader spectrum of clients both in the general and higher profile sector. It may be through financing for different projects or even the companies directly.  The focus is to support the clients by making a tailor made planning strategy with the innovative offering according the requirement of the clients. it is mainly for  catering the business through the Debt Capital Markets and Syndication Services programs which help in enhancing the investment level of the companies helping in the raising of equity and debt management sector.


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